- My role/scope:
- Creative and design lead
- Art direction, branding
- Developed a design system and style guide
- UI design, logo design, media production
- Results:
- Raised over $404K to support projects and programs
- 520 guests attended
- Over $23K in paid work opportunities for artists & performers at the event
- Consistent and continuous brand identity
My interpretation – city builders construct physical spaces for living, while creative communities give those places meaning with arts and culture.
Rigid, concrete shapes represent buildings or the city (the work of developers) while colours, gradients or abstractions represent the work of artists. Three concepts were created (see above). The middle concept won out. Midnight burgundy and neon accents mixed with polaroid-like snapshots shaped the vibe of the event, and would later inform the programming.
The event was a traditional gala event in the evening...
…transforming into a boudoir after party at night.
