I might be considered a “multi-hyphenate creative”. I’m more of a creative problem solver and leader. I do a lot of sitting back in my seat and staring at things. My work usually involves branding, UX/UI design and some sort of produced media – likely a combination of any of those. I’m experienced, pragmatic and resourceful. To me, design is about communication first and then trying to get away with as many cool art or cultural references as possible. To inform, guide or ask for consideration in concise, creative and impactful ways. Diversity and inclusion in marketing are necessary. I like taking data and insight and drawing a narrative with it. Currently trying to find a balance between aesthetics and accessibility in design. My thought process is rooted in semiotics and visual culture – stemming from my academics at U of T and work in the out-of-home ad industry. I’m also an independent music producer and emerging filmmaker – check me out at caseyyugo.com or kapalfilmworks.com for each respectively. Or scroll down to see what you came for.